Tuesday, July 01, 2008
Nation Radio in South Wales.
Nation Radio is the new station for South Wales. You can hear Nation Radio right across the region, on 106.8 FM in Cardiff and South East Wales and on 107.3 FM in Swansea and South West Wales. The website states that Nation Radio is aimed at Wales’ music loving 15-44 year olds, an audience with discerning music tastes and high disposable incomes.
...Well, I am 49 years old but what do I think of this new radio station? I like it very much and for one very simple reason, it does not annoy me! For years when I switch on the wireless in my motor car I have been assaulted by radio presenters who annoy me with their banter. Radio presenters who claim and rant about how good and popular they are - presenters who talk like school children, to whom everything is cool. There is a whole range of music available in this world and compiling a playlist can be an impossible task. However, broadcasting music that may be popular with Hip Hop and Rapping Black Americans living in ghettos is not what I want to hear in my motor car here in South Wales. The music that has been played on Nation Radio in the 2 weeks of test transmissions before it's launch on Monday 16th June 2008 and since has been very good. The mix and diversity of the music played has really pleased me. I cannot put a label on the music that Nation Radio plays, such is the diversity. There is no era that the records are played from, current mixes seamlessly with the past. What is there is quality, this is not the Eurovision song contest. The Nation Radio presenters are pleasant and adult. They do not annoy me and simply do a workman-like job of presenting the programme. These radio presenters do a good job without a fanfare and they are not up their own backsides.
I wish this new radio station a great success. In this cruel world of commercial radio broadcasting, advertising revenue is all important and I hope that Nation Radio gains the cash it clearly deserves. The tag line for this new station is "We let the music do the talking" but to my mind it could just as easily be "We will not annoy you".
Nation Radio is the new station for South Wales. You can hear Nation Radio right across the region, on 106.8 FM in Cardiff and South East Wales and on 107.3 FM in Swansea and South West Wales. The website states that Nation Radio is aimed at Wales’ music loving 15-44 year olds, an audience with discerning music tastes and high disposable incomes.
...Well, I am 49 years old but what do I think of this new radio station? I like it very much and for one very simple reason, it does not annoy me! For years when I switch on the wireless in my motor car I have been assaulted by radio presenters who annoy me with their banter. Radio presenters who claim and rant about how good and popular they are - presenters who talk like school children, to whom everything is cool. There is a whole range of music available in this world and compiling a playlist can be an impossible task. However, broadcasting music that may be popular with Hip Hop and Rapping Black Americans living in ghettos is not what I want to hear in my motor car here in South Wales. The music that has been played on Nation Radio in the 2 weeks of test transmissions before it's launch on Monday 16th June 2008 and since has been very good. The mix and diversity of the music played has really pleased me. I cannot put a label on the music that Nation Radio plays, such is the diversity. There is no era that the records are played from, current mixes seamlessly with the past. What is there is quality, this is not the Eurovision song contest. The Nation Radio presenters are pleasant and adult. They do not annoy me and simply do a workman-like job of presenting the programme. These radio presenters do a good job without a fanfare and they are not up their own backsides.
I wish this new radio station a great success. In this cruel world of commercial radio broadcasting, advertising revenue is all important and I hope that Nation Radio gains the cash it clearly deserves. The tag line for this new station is "We let the music do the talking" but to my mind it could just as easily be "We will not annoy you".
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