Tuesday, August 19, 2008
Talking up the language.
Brands get updated from time to time. Logos, slogans and typefaces are changed to reflect modern trends. One nationwide coach operator has changed it's tickets that are sold through various sales offices. At a glance the tickets look pretty much the same, with the same journey information and fare details. What is totally different is the edge to these tickets. The old tickets had a blue pull off ear with white lettering that showed "PASSENGER TICKET". The new tickets have a black pull off ear with white lettering that shows "Customer coach ticket".
So this nationwide company no longer carries passengers on it's coaches but customers. That is sad, as customers have a choice of products or services to choose from. Yes, a customer can choose from a range of things and then become a passenger by buying a coach ticket. This company has talked up the person travelling as a passenger into a customer. They have tried to add value to the passenger by changing the language. This is as misleading as when a single mother on benefits, the scourge of the Daily Mail, becomes a contestant on the X Factor talent show under the talked up title of Full Time Mother. You are not fooling anyone by talking up the language, passengers travel on buses and coaches, it is what they do and it is how they are defined in both language and society. Customers go into shops and buy things, that is what they do.
Gregory Rizi knows the difference between a passenger and a customer. His tale illustrates very well the differences between a bus passenger and a customer. The undercover policewoman assigned to the drug dealer could not believe that he had arranged for her to meet him at work: "She was told to wait at a bus stop and along came a bus driven by the very same man she knew as a drug dealer. He told her to get on with the other passengers, but whereas everyone else paid for their tickets, he refused to take her money, saying the ride was on him. Later he did take money from her, but in exchange for drugs," explained Chief Inspector Gil Alhadad yesterday.
The driver, Gregory Rizi, 43, from Tel Aviv, was brought before the Tel Aviv Magistrate's Court yesterday morning to be remanded for five days on charges of drug dealing. The police recorded him selling drugs to the undercover cop on a number of occasions, including on the number 56 bus line he drove. Rizi sold the undercover policewoman Ecstasy, hashish and marijuana - all as part of his route. On other occasions he sold her drugs he had wrapped in tube used for holding bus tickets. A search of his house revealed more drugs, packaged and ready for sale. Police believe he has been dealing for months and made quite a nice sum.
Now, that is the difference between a passenger and a customer!
Brands get updated from time to time. Logos, slogans and typefaces are changed to reflect modern trends. One nationwide coach operator has changed it's tickets that are sold through various sales offices. At a glance the tickets look pretty much the same, with the same journey information and fare details. What is totally different is the edge to these tickets. The old tickets had a blue pull off ear with white lettering that showed "PASSENGER TICKET". The new tickets have a black pull off ear with white lettering that shows "Customer coach ticket".
So this nationwide company no longer carries passengers on it's coaches but customers. That is sad, as customers have a choice of products or services to choose from. Yes, a customer can choose from a range of things and then become a passenger by buying a coach ticket. This company has talked up the person travelling as a passenger into a customer. They have tried to add value to the passenger by changing the language. This is as misleading as when a single mother on benefits, the scourge of the Daily Mail, becomes a contestant on the X Factor talent show under the talked up title of Full Time Mother. You are not fooling anyone by talking up the language, passengers travel on buses and coaches, it is what they do and it is how they are defined in both language and society. Customers go into shops and buy things, that is what they do.
Gregory Rizi knows the difference between a passenger and a customer. His tale illustrates very well the differences between a bus passenger and a customer. The undercover policewoman assigned to the drug dealer could not believe that he had arranged for her to meet him at work: "She was told to wait at a bus stop and along came a bus driven by the very same man she knew as a drug dealer. He told her to get on with the other passengers, but whereas everyone else paid for their tickets, he refused to take her money, saying the ride was on him. Later he did take money from her, but in exchange for drugs," explained Chief Inspector Gil Alhadad yesterday.
The driver, Gregory Rizi, 43, from Tel Aviv, was brought before the Tel Aviv Magistrate's Court yesterday morning to be remanded for five days on charges of drug dealing. The police recorded him selling drugs to the undercover cop on a number of occasions, including on the number 56 bus line he drove. Rizi sold the undercover policewoman Ecstasy, hashish and marijuana - all as part of his route. On other occasions he sold her drugs he had wrapped in tube used for holding bus tickets. A search of his house revealed more drugs, packaged and ready for sale. Police believe he has been dealing for months and made quite a nice sum.
Now, that is the difference between a passenger and a customer!
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